But first: Why you should care
Step 1: Getting mobile data
Step 2: Measuring mobile activity
Step 3: Combining PC and mobile data
Step 4: Putting your data to work
What you can do at your company
- In conclusion, the "360 profile" is more than a marketing holy grail. It is (or soon will be) essential to drive optimal marketing effectiveness. While uniting PC and mobile data isn't a doddle, it is now possible -- and with more than half of connected time taking place on phones and in apps, it's a need-to-have, not a nice-to-have.