From Edmunds.com comes this fascinating infographic about how Millennials use their phones for shopping. A little factoid to whet your appetite:
80% of Millennials use their phones for an auto shopping task
Just 46% of older people do
There’s lots of other data which we encourage you to check out. This is yet another sign of the increasing centrality of the smartphone in its users’ lives. While Millennials tend to adopt mobile behaviors earlier than older audience groups, if past patterns hold it won’t be long before pretty much everyone uses their phone as a critical auto selection and buying tool.
As auto makers continue to beef up their mobile offerings, it seems clear that understanding user behavior in those apps will be an absolutely critical element of deciphering (and influencing) the customer journey.