Friday, May 22, 2015

In-Store Mobile Shopping Data

We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get product ratings, and the like. Over at Mobile Marketing Daily, this Shop Talk piece reviews a host of mobile in-store shopping metrics.
Here’s a tease to whet your appetite:
Of those who use their phones in a store, here’s what they do:
  • 61% — Compare prices
  • 52% — Maintain shopping lists
  • 49% — Take/share product photos
Lots more thought provoking stats about in-store mobile shopping – all from a study by InReality.

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