Android Dominates in Smartphones and Tablets in LATAM
For some time Android has been the dominant operating system in Latin America for smartphones, likely in part because of the lower price points for some Android phones. But eMarketer reports that a study from IMS and comScore shows similar Android dominance in tablets throughout the region.
The study, which encompassed six different markets in the region, showed Android tablet market share ranging from 59% in Mexico to 74% in Argentina, with a regional average of 68%.
According to the article, experts predict Android share will increase in Mexico in the coming months because “the country’s education bureau, Secretaría de Educación Pública (SEP), set out to distribute 700,000 Android tablets to students and teachers in five states and the Federal District (Mexico City). The decision not only impacts immediate market shares but may also contribute to long term platform growth by giving users experience with Android tablets first.