The study is the latest in an annual series produced by CJ, providing the industry's most comprehensive benchmarking for:
To create the CJ Affiliate Travel Benchmarks report they focused on measuring the growth of the primary actions that travel advertisers track in the CJ Network—airline ticket sales, car rentals and hotel room bookings. This report looked at all network advertisers who reported sales of these actions in 2012 and 2013. The performance was aggregated for four key metrics and then averaged to achieve a category average for each quarter of the calendar year. To address outliers in the category, they used trimmed averages which exclude the top and bottom 2.5 percentile.
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