Friday, March 11, 2011

Start-Up Watch COD: GlobalMojo is the browser that lets consumers and businesses give back

Special thanks to ad:tech for publishing this first.

As someone who came of age during the “greed is good” Eighties, I find it heartening that companies and consumers now have far greater interest in doing good. Global Mojo is a philanthropic browser that gives consumers the opportunity to do good as they go about their daily business online.

The browser, which is built on the open source Mozilla platform, donates 50% of gross revenues to schools and non-profits selected by the community as worthy causes.

Here’s the Explaniflick…

The offering essentially works like an affiliate, generating revenue when the consumer searches, browses, or makes purchases online using GlobalMojo. Because it is based upon Mozilla, it offers all of the customization options available through Firefox. But with this caring benefit overlay it may well become the choice of people who want to make a difference in more things that they do in the course of their daily lives.

There are essentially four channels of shared revenue:
• GlobalMojo Travel gives users the opportunity to compare results across a range of sites that pay the service a bounty for bookings. Travel site partners include Expedia, Orbitz, Travelocity, and more.
• GlobalMojo Shopping enables users to compare prices and products across more than 900 retailers that compensate the browser for purchases.
• Advertising and Search offer additional revenue channels.

The user selects the nonprofits s/he chooses to support, and can allocate the revenue they generate by assigning percentages to different organizations.

How much revenue are we talking about per user? Well, GlobalMojo estimates that each user will generate between $10-$30 for the charities of their choice. Not a fortune, but when combined with the donations for the behaviors of potentially millions of others, it’s easy to see that GlobalMojo can make a real difference in the world.

Of course, the beauty of the model for marketers and advertisers is that they can help do good by partnering with the company. Not only does it offer a new customer/revenue channel for online retailers – it also enables the company to do something good – and be seen doing something good by people who care deeply about such things. If you are a marketer looking for any of these benefits, visit this page to obtain more information.

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