Tuesday, August 5, 2008
We're Watching More TV!
In the 1950s, people could feel good about leisure activities. It was all about what percent of the country now had a dishwasher and the like. But leisure gets a bad rap these days.
And these data from Nielsen show Americans watching more -- TV, Internet, and Mobile vids. Which begs the question: what are we doing LESS of? I realize that telewebbing drives some of the growth -- the use of multiple media simultaneously. But I also have a feeling that sleep and quiet time is down. For better or for worse.
In any case, there's more time for ads, and that's the main thing. ;-)
Thanks for reading, and don't forget to write.