Tuesday, August 19, 2008

Vongo RIP

Vongo is no more...

Vongo was a movie downloading platform for portable devices. Unfortunately only 7 portable devices, and none of the 7 was the iPod.

Ars Technica reports that customers are being referred to Verizon StarzPlay, a virtually identical service.

Now that Vongo is dead, its web site directs interested parties to Verizon's Starz Play—a service launched in May that practically mirrors Vongo, except under new branding. The only differences are that the monthly fee is slightly lower ($5.99 per month instead of $9.99), and there are no longer pay-per-view movies available. Starz Play is apparently part of the company's new (new) marketing strategy. "We felt like the upside for us from a business standpoint was to wholesale it to affiliates...Vongo had fulfilled its mission by generating interest," a Starz spokesperson told PaidContent.

That must be a hell of a lot of interest in order to justify shutting down a service, ditching its branding, and relaunching it as something else. In reality, there likely weren't many people using Vongo, and Vongo's new branding under Verizon is unlikely to take it much further.

Vongo RIP.iPod knockoffs will never be the same.

Thanks for reading, and don't forget to write.

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