Tuesday, August 12, 2008

Rule Number One: No Chicken Suits

One of the legends of the ad biz is that JWT once pitched KFC, inviting the restaurateurs to their offices and meeting them in chicken suits. The client took one look and turned around and left. This was clearly an agency that didn't understand that chicken is serious business.

Well, Blaise Hutter has put a great article and set of tips up over at iMediaConnection. Have a look and avoid these pitfalls.

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