Friday, August 15, 2008

Not Every Big Marketing Idea Is Digital

To announce the debut of its new 100% whole wheat crust pizza, Papa John's has created a branded crop circle near the airliner approach to Stapleton International Airport.

Why Denver? Well, a little thing called the Democratic National Convention and the thousands of reporters descending on that city.

And why not Minneapolis, site of the Republican National Convention? Well, I'm guessing it has to do with the whole wheat thing. Who eats whole wheat, Dems or Reps?

Seriously, it probably has something to do with the availability of wheat fields on airline approaches. And the fact that Denver airline traffic is a bajillion times higher than MPLS traffic.

I'm not sure if the dough being spun here is wheat, but I thought this video fo the Papa John's prep was cool.

Thanks for reading, and don't forget to write.

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