Tuesday, August 5, 2008

BrightRoll Takes Its Show On the Road

We are working with BrightRoll to produce a roadshow on best practices in video. The series, entitled "All Eyes on Video," is intended for agency professionals and will provide them with the industry's most up-to-date information around smart online video advertising. The seminars are led by Tod Sacerdoti and Charlie Whittingham.

I got to attend today's event in Atlanta, and thought I'd telegraph a little of the content so that, in case you are on the fence and living in one of the five future cities of the tour, you can come on down, as it were.

Incidently, the future events are in these cities:

-- Wednesday, August 6 - W Hotel, Dallas, TX
-- Thursday, August 7 - The Funnel Mill, Santa Monica, CA
-- Tuesday, August 19 - W City Center, Chicago, IL
-- Wednesday, August 20 - Westin Copley Place, Boston, MA
-- Thursday, August 21 - Michael's, New York, NY

For more information about any of the scheduled events, please contact the BrightRoll PR team at: brightroll (at) launchsquad (dot) com.

The presentation outlines high level industry trend info, the sort of stuff that people are always asking for, to better demonstrate the potential value of video in different marketing situations. It then offers a series of best practice learnings -- stuff to help people get what they are paying for in video.

Soapbox: We've worked with a variety of video companies, both as a buyer and as an agency, and one of the most ubiquitous characteristics of all of the companies in the category is that TO THE FIRM, every person I have met, spoken with, or heard about is honorable. One of the things you never hear in video is "my competitor is crap" and I really value that from all of the firms because it reflects a sense of mutual respect and a shared goal of moving the industry forward. I want to emphasize that that is true of BrightRoll just as it is of all of the competitors. It makes it a pleasure to work with video companies, whether as a project event producer or indeed as a buyer of video inventory for other clients.

Anyway. I think the seminar series has a lot of value. Providing informaiton to make planning and buying easier and more effective is a real contribution.

Thanks for reading, and don't forget to write.

No comments:

Post a Comment

Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.