12Seconds.tv is getting a lot of good press lately. If you live under a rock and haven't heard about it, this offering enables consumers to distribute UGC videos of up to 12 seconds in length to mobile and PC users.
This is a pretty neat service -- I think they are poised to do very well. The distribution approach is an absolute natural, and a 12 second length is absolutely idea for this desperate-to-display culture and our collective short attention spans.
In a nutshell, Twitter meets Video. Or Vwitter, as I like to call it.
At first I wondered whether 12 seconds was enough to communicate something. But check out these three to see what you can get across. Note, number three is a bit racy.
12 Second Song on 12seconds.tv
I <3 Pacific Cookie Company Outlet!! on 12seconds.tv
Best Iphone App Ever - iWash on 12seconds.tv
This is a company that knows how to describe itself succinctly:
What is 12seconds
12seconds is the best place online for video status updates. It's a super easy way to share what you're doing with your friends and family using short video clips. You can use your web cam or mobile phone. Show your friends where you are, share your thoughts, or tell them how you're doing. We are building a video status platform that will help you keep up to date with your friends 12 seconds at a time.
Well, I guess it isn't surprising that a company built on a 12 second consumer model isn't terribly verbose. And look! Not one mention of robust or realtime in there neither!
In addition to sending options, 12Seconds.TV also offers a widget that lets people bring you with them. It is also embeddable in things like blogs and social media pages.
This Santa Cruz start-up appears to be all or mostly elf funded. I love it when an idea is so big it doesn't need too much help from Daddy Warbucks.
Check them out. And send me YOUR vid to the email address listed in the sidebar near the top.
Thanks for reading, and don't forget to write.